![]() ![]() But Bragg said this was the first quantification of the phenomenon. Public health officials and others have previously criticized professional athletes for endorsing less-than-healthful food. had the most athletes who endorsed food, 18, followed by the National Football League with 12, and Major League Baseball with 10. ![]() The researchers found that the National Basketball Assn. It was that ranking that Manning, Williams and James topped. (For restaurants, the top five marketed products were used.) Beverages were considered nutrient-poor if all of the calories came from added sugar, healthful if the total was less than 100%.Īll of that was used to generate a score to rank athletes. The researchers watched the ads and collected nutrition information for each food product, then generated scores based on the nutrients in them. They also used an advertisement database called AdScope, as well as Nielsen ratings. The list ranks athletes according to their endorsement value and prominence. They looked at 100 athletes in Bloomberg Businessweek’s Power 100 rankings in 2010. The researchers quantified professional athletes’ endorsements and evaluated the nutritional quality of those foods and drinks, and determined the number of TV commercial exposures of the endorsements and commercials. Such money suggests “how much food and beverage companies value associations with celebrity athletes,” the researchers wrote.īut, they said, future research should “examine how professional athletes’ endorsement of food products affects consumption, attitudes toward food and beverage brands, and intentions to purchase.” James, also a basketball star, was reported to receive $5 million to endorse Bubblicious Gum one flavor was called LeBron’s Lightning Lemonade. Lakers basketball star Kobe Bryant earned an estimated $12 million a year from his endorsement contract with McDonald’s, they said. The statement notes that children under 12 are the not the age group that is “primarily viewing food- and beverage-related advertisements that include professional athletes.”įootball star Manning reportedly earns $10 million a year from contracts with Papa John’s Pizza, Gatorade, Wheaties and other companies that do not sell food, the researchers said. The American Beverage Assn., a trade group, issued a statement saying, “America’s beverage companies have a longstanding commitment to responsible advertising and marketing practices, including not directing advertising to audiences comprised predominantly of children under 12.” MORE TOP STORIES | Woman overdoses on heroin in bathroom at Riley Hospital for Children | Co-defendant in federal Grundy case to plead guilty to trafficking in heroin, meth | New Palestine mom says popular hair product left family's hair falling out in clumps | Man fills up gas tank, only to find water | 22-year-old arrested in connection with St.“Professional athletes are in a unique position to use their highly visible status to promote healthy messages to youth,” the researchers wrote.Įfforts to reach the athletes’ spokesmen were not immediately successful. We are grateful for the generous gifts that made this expansion possible.” The new PICU will have an enormous positive impact on all areas of the hospital, allowing Peyton Manning Children's Hospital to add additional medical and surgical services. “With the addition of this eight-bed unit, we can serve even more children and provide the most advanced care, closer to home. “The PICU is ‘the heart of the hospital’ where children with some of the most complex medical issues are treated,” said Peyton Manning Children’s Hospital at St. The new area is the children's hospital's largest unit expansion since they became the "Peyton Manning Children's Hospital" in 2007 and will increase the PICU unit's capability to provide high-quality, family-centered care to hundreds of more children each year, according to the hospital. The expansion was funded by gifts from Peyton and Ashley Manning and proceeds from the hospital's 11th annual Celebration of Caring Gala. Vincent has expanded its pediatric intensive care unit to care for more infants, children and adolescents with complex medical conditions.Ī ribbon cutting was held Monday morning to unveil the $2.2 million expansion which adds eight new beds, more than doubling what the PICU unit previously had, to handle growing demand for services to treat children with bacterial infections, heart defects and other serious cases. INDIANAPOLIS - Peyton Manning's Children's Hospital at St. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |